AD, DESIGN: Mark Suan
BRAND: Real Fruit Bubble Tea
VIDEO + PHOTOGRAPHY: Pexels
SPEC AD
Real Fruit, Real Time
THE CHALLENGE
Real Fruit Bubble Tea is found at major shopping malls & outlets, which opens the brand to a diverse demographic of individuals. Real Fruit Bubble Tea can compel first time Bubble Tea drinkers with the appeal behind real fruit use.
However, the use of real fruit also extends the preparation times - Real Fruit Bubble Tea is notorious for long lines which dissuade & frustrates potential customers. Real Fruit, Real Time seeks to lean into this and set expectations amongst customers!
“It takes around 2 minutes to cut & prepare a mango for a Mango Diamond Slush ”
OOH Experience
While customers wait in line...
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